Contents
What is WordPress?
Why Choose a WordPress Website?
How can WordPress Developers Play a Role in Shaping Your Business’s Online Presence?
What are the Essential Skills and Qualifications of a WordPress Developer to be the Best?
Freelance, Part-time, or Full-time: Which Model Suits You the Best?
Why Should You Hire a WordPress Developer from UltraGenius?
Top Interview Questions to Ask While Hiring a WordPress Developer
What is WordPress?
WordPress is an open-source content management system that people use to create blogs and websites. The software is free of charge, free installation, usage, and modification by anyone. Established in 2003, it has gained popularity worldwide because of its seamlessness. The foundation of WordPress is supported by PHP and MySQL. Further, it has a modular architecture that helps us customize themes and plugins.
Why Choose a WordPress Website?
The WordPress consultant and blogger, Chris Lema, said, 'WordPress is like a blank canvas that allows you to create anything you want. It's the ultimate platform for creative expression on the web.' WordPress has proved itself to be a reliable platform for creating any website. Here are the benefits you can enjoy from the WordPress platform:
- WordPress is Free!
- Manage Content Seamlessly
- WordPress provides Easy, Regular Updates!
- SEO-friendly
Surprisingly, the most popular CMS is free, and anyone can use it. In simpler terms, developers can install WordPress on your website without paying any subscription or licensing fee. Pretty awesome, right? However, while the CMS is free, you do have to invest in a developer's cost, a hosting plan, a domain, and a server space. Moreover, you may need to extend your budget for premium themes, plugins, and features to enhance the quality of your website.
You don't have to fret about coding from scratch to manage your digital content. WordPress, an open-source CMS, helps businesses handle branded content with an intuitive dashboard. This dashboard lets you create, edit, and publish your blogs, web pages, and other media. Further, the developers can use Elementor, Beaver Builder, and Divi to enjoy a drag-and-drop feature to construct web pages without coding. You can also update the content at any time, have complete control, and customize website navigation as per your needs.
This platform regularly improves itself to fulfill the needs of its users at all times. Therefore, WordPress offers regular updates to help your business evolve. If you hire a WordPress programmer, they can help you with security updates and prevent your website from hackers, malware, and other threats. Moreover, WordPress updates let you enjoy enhanced features like new themes, plugins, and more. Also, with constant updates, WordPress advances its underlying code making your website speed faster. All in all, updating your WordPress website is an essential activity that an expert can help you with efficiently.
Getting more people to visit your website is crucial, and that's where Search Engine Optimization (SEO) comes in. For beginners, it's essential to choose a website platform that works seamlessly with search engines and tools to attract more visitors. WordPress is a great choice because it has built-in features that play well with popular search engines like Google. This makes it easier for search engines to understand and show your website in search results. While WordPress is already SEO-friendly, we suggest using extra tools, called plugins, to make your SEO work even better. These plugins can enhance your efforts and make your website more visible to people searching for topics related to your content.
How can WordPress Developers Play a Role in Shaping Your Business’s Online Presence?
WordPress is a powerful content management tool that enables developers to create custom websites and online stores. Its various themes and plugins help you alter your website to your specific goals. By hiring full-time or freelance WordPress developer, you'll get access to their expertise in building your website from scratch. Moreover, experts can also customize themes and templates, creating custom plugins to aid your business's functionality. They optimize your website as per search engines and help you reach to wider audiences. Additionally, WordPress developers keep your visitors engaged by regularly optimizing your website’s speed and user experiences.
What are the Essential Skills and Qualifications of a WordPress Developer to be the Best?
WordPress has become the most popular platform for building websites. Therefore, the demand for developers who have expertise in WordPress has increased. However, you must evaluate a combination of skills and qualifications to find the best out of the best. They are:
- Steadfast knowledge of HTML and CSS
- CSS Pre-processors and Frameworks
- WordPress Developer with Version Control Systems (VCS) Experienced
- Ability of Testing Frameworks and Tools
- Knowledge of Front-end Frameworks and Libraries
- Knowledge of Command-Line Tools
- Good Grasp on PHP
- Knowledge of Photoshop
- Knowledge of MySQL
- Well-versed in SEO
HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets) are the two core technologies used to design a web page. You must hire a WordPress developer who has practiced and worked deeply with these technologies. A WordPress expert should possess knowledge of Flexbox, CSS Grid, Bootstrap, Semantic, and Structural Styling as well as Foundation. Along with this, expertise in CSS grid systems and Javascript libraries like jQuery.
A CSS pre-processor is a program that extends the functionality of CSS and compiles it into regular CSS. SASS, PostCSS, SCSS, and LESS are the extensions of regular CSS and developers use them for useful functions such as math functions, color manipulation, to write better inline documentation, to easily integrate CSS tools and CSS codebase, and much more. The basic knowledge of any one of these CSS frameworks is quite useful for a WordPress developer.
Developers need tools like Git, SVN, TFS, and Mercurial to keep track of different versions of their work. Most developers use Git. The version control system lets the team collaborate, organise, and maintain the code changes. In addition to evaluating and comparing old and new code, Git also manages the commit history. Also, WordPress developers must know how to utilise add, push, pull, and commit commands, branching, and merging.
Due to the increasing demand for rapid deployment throughout the development process, testing has become a critical skill for WordPress developers. As a result, WordPress developers should be familiar with unit testing tools such as Jest, Mocha, Enzyme, Chai, AVA, and Tape. End-to-end testing requires knowledge of Selenium, Webdriver, Cucumber.js, Nightwatch.js, Cypress, and Puppeteer. They must be familiar with Karma in order to do integration testing.
Familiarity with at least one of the front-end frameworks is a must for any WordPress developer like React.js or Angular.js. These front-end frameworks are greatly required in today’s market. React is popular for its faster development of Single Page Applications (SPAs) while Angular uses interpolation, dependency injection, and eliminates coding mistakes by using the strongly typed Typescript that resolves many challenges faced by the developers.
The WP-CLI is a robust and powerful tool which permits WordPress web designers to run WordPress commands from the console. Using command line interface, you are able to perform many tasks from command line prompt only. Users don’t need to login explicitly to WordPress or find folders in Filezilla. For example, write wp plugin install -activate that lets you install various useful plugins on your website.
WordPress CMS is designed in PHP (Hypertext Pre-processor). so knowledge of PHP will benefit a WordPress plugin developer up to a large extent. The developer can easily integrate the best themes using PHP with its backend functionality. However, for customizing themes, the WordPress developer must know about HTML, CSS, and Javascript. PHP is designed keeping the web development purpose in mind. PHP can easily handle the content in the backend and communicate with the database.
Photoshop helps the WordPress developer convert PSD files to XML/HTML. The WordPress designer should know various perspectives of Photoshop like trim a photo, layer option, and auto select. Adobe Photoshop is a well-known photo editing platform providing great features like sharp photo editing, animating , and graphics design.
Knowing about databases like MySQL, PostgreSQL helps to understand the backend of pages easily. The WordPress designer must know about the exceptions that may cause in the backend. Besides this, how the home page is created with the sub-names and titles are known to the WordPress plugin developer easily if the knowledge about databases is good.
Search Engine Optimization (SEO) is an inbound marketing technique which focuses on keyword optimization and content structure. SEO drives traffic to your website to increase more customers to your website. Several factors impact on the website ranking and the most important one is website content. Properly using keywords rapidly increases the traffic for your website.
Freelance, Part-time, or Full-time: Which Model Suits You the Best?
When you set your sail to hire a WordPress developer in India or other oceans for your business, you may need clarification about hiring developers on a freelance, full-time, or part-time basis. The model you select totally depends on your business goals and objectives. However, we'll help you understand the differences better.
- Freelance WordPress Developer
- Part-time WordPress Developer
- Full-time WordPress Developer
A freelance WordPress developer is a self-employed individual who aims to aid various businesses simultaneously by working on a project-to-project basis. They're not tied to one company and are flexible in providing their services. After evaluating their portfolio, hiring an experienced freelance expert is a good and cost-effective choice if you're a business looking for short-time or one-time WordPress development services.
A part-time developer will work specific hours daily or monthly to meet your business's targets and fit your budget. You can hire contractual experts from ultraGenius for a short or long time. These developers will regularly work on WordPress website development, save costs for you, and provide flexibility as per your needs.
A full-time developer will work exclusively for your company. They can be a good choice if you have constant WordPress website development needs. They will bring their high expertise to the table and ensure all-around satisfaction. However, they may be more expensive than freelancers or part-timers. But you can choose UltraGenius to pick a full-time developer that suits your budget and objectives.
Why Should You Hire a WordPress Developer from UltraGenius?
It can be one of the best decisions if you work with a pre-vetted WordPress expert from UltraGenius. Whether you're looking to revamp an old website or create a new one, whether it's a blogging site or an E-commerce, we provide experts from a network of 50,000+ talented and skilled developers to build your business's online identity and bring your vision to life. Here's why UltraGenius is the right fit for you:
- Advance Screening Process
- Offer Tailored Matchmaking
- Fair Pricing Model
- Zero-Hassle Replacement Option
We take pride in our rigorous screening process that only accepts our network's top 1% of WordPress developers. Our screening process includes interviews, testing communication and technical skills, cultural fit, and conducting live coding and in-house online tests. It ensures that you work with the best of the best.
We don't select developers randomly and match them with you. We understand the essence of working with a skilled candidate who understands your requirements and your business as well. Therefore, we start with a 15-minute call with you to understand your needs. After that, we evaluate your goals, technical needs, and urgent requirements. Then, with the help of manual and AI matchmaking, we provide you with the most relevant profiles of one or two developers. You can interview them, take tests, and check their relevance to hiring the best one that suits your objectives.
We understand your budget restraints. Therefore, we offer fair pricing for you. We ask for no upfront fees. So, you'll have to provide payment if you hire a candidate. We're reliable for many clients in the payment process because they save up to 40% of overall time and costs.
We're confident in the quality of our developer's expertise. However, if they don't meet your expectations, we provide a free replacement option and don't let it impact your project timings or cost. However, we'll ensure that you are not put into a situation of replacement and get to appreciate the matched developer's skills for your business.
Top Interview Questions to Ask While Hiring a WordPress Developer
- If there’s a conflict with plugins, how do you troubleshoot it?
- What is the WordPress loop?
- How easy or difficult was it for you to change WordPress themes?
- How do you create a custom post in WordPress?
- What is the difference between a post and a page?
From site crashes to broken functionality, conflicted plugins affect the website prominently. The few things I follow are: 1. Deactivating plugins 2. Re-Activating them one by one 3. Testing the site after activations 4. Scanning the health check plugin 5. Using the Query Monitor plugin
WordPress displays posts from the database using a PHP function known as the loop. It is typically used in the index.php, archive.php, and search.php templates and consists of many conditional statements that display posts according to their status, category, tags, and other attributes. The query used to obtain the posts is the basic building block of the loop, which then enters a while loop to display each item using different template tags like the_title(), the_content(), and the_permalink().
WordPress themes' appearance and functionality can be changed to meet specific design or functionality requirements. Custom CSS can be applied to achieve this, PHP templates can be updated, and functions can be altered using hooks and filters. Experienced WordPress developers are knowledgeable about popular theme frameworks like Genesis and Divi and are adept at creating child themes to maintain customization when updating a theme.
I can produce a designed post in WordPress by using the register_post_type() function in your functions.php file. I can use this function to specify the post type's name, labels, capabilities, and other attributes. Further, I can customize the website with hooks and filters. I can also present various custom posts for the business, like portfolios, testimonials, and events.
The most popular content types of WordPress are posts and pages. Businesses upload posts with branded content-- including blogs, articles, news, and other marketing material. These appear in the blog menu or home page as posts. We can update and create new posts per changing market times and branding goals. Pages are static content pieces like “About, Contact Us, or Policy page” requiring minimal updates.
